Piedàterre was born from and finds its most authentic expression in the spirit of the Dolce Vita. It is a concept that transcends material luxury a feeling, an atmosphere you breathe in every corner of Italy. If the art of living were an Olympic discipline, Italy would set every standard of excellence, claiming gold after gold.
The Dolce Vita is an inner attitude, a way of being: the care for detail, an almost devotional attention to quality and a profound understanding of the intrinsic value of things of time, of fabrics, of flavours, of beauty and of love. It is from exactly this sensibility that our Friulane draw their form
The Spirit of Dolce Vita in Venetian Footwear
The Dolce Vita is neither a simple historical chapter nor a cinematic moment: it is the philosophy that defines Italian identity. It resides in the mindful slowness of a sunset aperitivo, in the nobility of a fabric that caresses the skin, in the pleasure of wandering Venice’s calli free from the tyranny of haste. Piedàterre’s Venetian slippers embody this spirit in every single detail.
Every pair of Friulane is an invitation to slow down, to favour absolute quality over quantity, to choose an understated yet powerful elegance. From natural cotton velvet to hand-stitching, every element bears witness to an Italy that has elevated the everyday into art.
We invite you to discover our Venetian heritage, where every detail tells a story of perfection.
From Necessity to Beauty
Born of Italian ingenuity that transformed necessity into splendour, Piedàterre’s artisanal Friulane stand today as icons of elegance and aesthetic sensibility in the world’s most refined wardrobes. You will see them gleaming at an aperitivo in Piazza San Marco, gracing the international stage, walking New York’s red carpets or accompanying the quiet beauty of an Amalfi Coast sunset.
Every pair is an unrepeatable work, crafted from superior materials including our 100% natural cotton velvet and hand-sewn by our cherished network of master Italian artisans. This absolute dedication to excellence is manifest in the integrity of every single velvet Friulane — the result of a mastery that accepts no compromise.
An Elegance That Spans the Globe
Our historic Rialto workshop and the flagship store in Campo Santo Stefano are not mere shops — they are the original guardians of a Venetian aesthetic that has captivated the world. These spaces are the starting point of a journey that carries the excellence of our footwear to every continent.
Timeless and wholly Made in Italy, Piedàterre’s Friulane are an ode to that Italian ingenuity capable of recognising beauty and transforming it into a universal icon, one that transcends generations and geographies. From the women’s collections to the men’s collections, every shoe carries with it a fragment of pure Dolce Vita.
The Dolce Vita possesses infinite shades, and every one deserves its own colour. Our artisanal Friulane offer a palette ranging from classic tones to the most daring hues, because Italian style is, above all, freedom of expression. Exploring our collection means immersing yourself in a vibrant array of colours, where every shade is an invitation to express your personal style wherever you go.
Every colour is a promise of authenticity, every stitch an unbreakable bond with the Venetian tradition we have guarded since 1952.
