Our mission isn't innovation, but the preservation of authenticity. Each creation is still made today exactly as it was in the 1950s, in total reverence to tradition.
Custodian of an Italian Artisanal Heritage
The use of natural materials, hand-stitching without glue and a total dedication to comfort, breathability and sustainability are the pillars that have defined these Venetian slippers for nearly 75 years.
We have chosen to change nothing, because perfection need not be reinvented. Every pair of velvet Friulane shoes from our current production reflects, in rigour and quality, the excellence of the footwear that first graced the cart on the Rialto Bridge in 1952.
Preserving this standard is not merely a production choice it is the very essence of our mission.
Preserving Perfection
Our vision is simple: to keep telling the same, magnificent story, honouring the past and protecting the future of Piedàterre. The original Friulane shoes do not need passing trends; they need expert hands and authentic materials.
Since 1952, these Venetian slippers have accompanied those who favour genuine elegance. Every pair is a promise kept: absolute comfort, the same quality and the same artisanal beauty as always, because preserving perfection is the highest form of innovation.
Explore our women’s and men’s collections: let yourself be won over by the authenticity of the original Piedàterre Friulane.
Authenticity Beyond Ostentation
To understand the soul of Piedàterre, one must embrace a profoundly Italian philosophy, where the quality of life is never measured by money alone. Imagine yourself on Capri, reclining along the coast, savouring local produce prepared in the purest tradition. If a twenty-metre yacht were to sail past, no one would think for a moment that the food aboard was any finer. This is the essence of Italy: a place where the authenticity of experience surpasses every form of ostentatious luxury. It is precisely this spirit of the Dolce Vita that we infuse into every creation. Our original Venetian slippers are not made to impress, but to be lived: they represent a cultivated, real luxury, where value resides in the mastery of artisanal Made in Italy and the nobility of natural cotton velvet.
